This region produces much more wine than is generally known. A considerable proportion of the wine produced here is taken for vinification elsewhere. For example Brown Brothers have large vineyards at Kangaroo Lake near Mystic Park. They grow their Crouchen in this region. It is a component of Brown Brothers Crouchen & Riesling, one of the top selling wines in Australia.
Two Victorian wineries have their second winery in this region. Best's, whose main winery is in the Grampians wine region have their St Andrews vineyards near Lake Boga.
Bullers main winery, Caliope, is in Rutherglen. Their winery in this region is at Beverford.
Many large wine companies also buy grapes on contract from growers in this region.
Over the past few years many grapegrowers have started making wine under their own label. In these cases you will find Swan Hill mentioned on the label. The local tourist industry is gradually coming around to promoting local wines as part of the experience of visiting this sunny part of the state.
The climate is hot and dry in the summer, it is marginally cooler than the Murray Darling Region centred on Mildura further down the Murray River.