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Fed square cancellation, small alt wineries, social wine
April 01, 2013

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Vinodiversity and Small Wineries

I have always been impressed by the diversity of wine producers in Australia. We have huge multinationals down to single operator vineyard/wineries. The result from the consumer point of view is a wide choice of styles of wine. But the industry is constantly under pressure from market forces where the big guys try to get even bigger. That's true of wine producers and distributors. The collateral damage, intended or not, is the little guys get squeezed.

As a consumer I have benefited enormously from having many choices of Australian wine on offer. That's one of the great things about wine, every wine is different and there is always more to explore, discover, enjoy and discuss. But the choices can only be maintained if people keep buying something different.

One of my motivations in setting up Vinodiversity is that I want to encourage people to try something different. And something different is often what comes from smaller operations. In fact it is only in the past couple of years that most of the big operations have caught onto the potential of interesting alternative varieties.

It is the small producers who are the innovators in wine and I hope you will help support them by occasionally stepping out of your comfort zone and trying something different.

Fed Square Wine Show Cancellation

Many Melbourneites have grown to love the bi-monthly Fed Square Wine Showcase. I enjoy going to the show, selling a couple of maps, but mostly I like to chat to winelovers about the latest in alternative varietal wines. Unfortunately the April Showcase has been cancelled. The wine regions which were going to be on show next week will now be rolled over into the June showcase.

So June looks like being a mega showcase with the following regions Upper Goulburn, Strathbogie, King Valley, Alpine Valley, Beechworth, Rutherglen and Glenrowan which were going to be featured in April joining Sunbury, Macedon Ranges, Bendigo, Heathcote, Goulburn Valley (including Nagambie Lakes), Swan Hill and Murray Darling. In other words all wine regions north of the Great Dividing Range (plus a couple) could be there. Looks like a super show. Put it into your diary. Wednesday and Friday 5 and 6 June. See details here.

Some more on Social Media

More and more things are happening on Social media rather than on the internet as we knew it a few years ago (blogs and websites). So Vinodiversity needs to keep up with the times and you may wish to interact via some of these channels

I have a Facebook page at You can read and post comments there.

Are you in Google plus? please reply to this email and I will add you to my circles. Alternatively please add me darby.higgs@gmail to your circles


I have two accounts on Pinterest, a visual way of sharing interests, in my case - wine!

I have a large number of pins on each account arranged into Boards. Feel free to browse and I'd love you to like, repin or follow my pins.

Why bother with Pinterest?

Pinterest is a visually based social medium platform. It is ideal for producers, consumers and marketers to share images of their favourite wine experience, in the form of labels, vineyard images, posters, charts etc. It is a great way of finding and connecting with enthusiasts, especially those in small niches such as lovers of particular alternative varieties.

If you are a wine producer or marketer you should consider using Pinterest to help your marketing. Contact me if you'd like a leg up get started on Pinterest. I'd also be happy to initiate or participate in group boards on Pinterest.

You may also wish to check out an article I wrote a few months ago on Helping Small Winemakers

Reminder on the availability of Vinodiversity Products

I am unable to post any products during May and early June this year. Please see Vinodiversity's Maps and Charts and order your maps or varietal chart before then. So if you want one for Mother's Day it's time to drop the hints to your kids now.

Forward this to friend, you'll be doing them a favour, and me!

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