Why don't Italians drink Rose?

by Darby
(Umbria (this week))

Rose wine seems very unpopular in Rome.

After a week of being a tourist in Rome I have the overwhelming impression that rose doesn't rate as a wine here.

Most cheap trattoria just don't have any. There is some in the shops but it is less common even than in Australia, let alone France where Rose outsells white. Where is Roy Moorfield and his Rose Liberation Alliance?

Most wine lists I saw were well stocked with varietal whites -Falnghina, Vermenttino, Greco, Fiano etc form the south.