The way people are communicating is changing rapidly, and it's not just the Gen X and Gen Y types either. More and more people are using their iPads to make decisions about where and how they shop. Restaurants are no exception. At the touch of a smart screen people are deciding what and where they are going to eat and drink.
If your establishment has a wine list you are proud of, why not tell your customers, existing and potential, about it.
The Wine-is project is an easy low cost way to get your establishment found and seed on iPad, the most important new mobile technology. If you have discerning winelovers among your clientele this is a good way to engage them, and their friends.
For example the code for 2002 Henscke Hill of Grace is 036-2095072-000001-09. You can Google that number and see the result. Once a particular wine is coded and described it is easy for restaurants, wine shops and distributors to add the wine to their list. There is no need to re-key the details of the wine.