Vinodiversity has been using the web effectively for eight years to market wine and wine related products. This has been done with a zero advertising budget, a modestly priced website, no gimmiky tricks and just a bit of knowledge about how the web works.
I have compiled a set of articles about different methods, tools and techniques that have been successful for me to build a successful business, not just a website.
I'm sharing this knowledge because I think that that nearly everyone in the wine industry - growers, wineries, marketers and consumers all benefit from the great diversity provided by our small winemakers. There seems to be about 2500-3000 winemakers/brand/labels in Australia. All but about fifty of them are small in my book. If they are to continue in business they need to make sales and I hope my work will help some of them in a small way.
I have recently written an article outlining ways that wineries usiing alternative varietes can tap into Vinodiversity's audience. These people are wine savvy, and they don't like buying wine from supermarkets! I have outlined seven actions to take some quite simple and none cost a bomb.
See this page on how you can share Vinodiversity's audience.