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3rd edition, Casella Yendah Vale Sangiovese AAVWS
November 13, 2004
Hello

Have these guys gone crazy?

When I first wrote about alternative varietals on the new Vinodiversity website I said there were some bargains to be had. Some of these wines are still unheard of and very underpriced.

Now I have uncovered an absolute bargain for my loyal newsletter readers…

But first some background

Casella Wines is one of the biggest success stories in Australian wine. Their [yellow tail] brand came from nowhere to selling millions of cases in the US before most of us in Australia had heard of Casella, yellow tails or tails of any colour. Writers and drinkers were sceptical of a neophyte from the unfashionable Riverina. But Casella stared down the critics and is now reaping the rewards.

The company has a magnificent cash cow with its US exports but they are not sitting on their hands. They are really pushing the envelope with varietal wines. At the 2004 AAVWS in Mildura they entered six wines, two pinot grigios, a viognier, a sangiovese, a tempranillo, a durif and a durif/shiraz blend.

The 2003 Sangiovese was one of only two sangioveses to be awarded a gold, out of 46 sangiovese entered at the show. Casella know how to grow the grapes and they know how to make the wine.

Sangiovese is the variety behind Chianti, but forget about raffia wrapped bottles. Think about a savoury, bright coloured wine that demands to be drunk with food. It is leading the charge of the Italian varieties being introduced into Australia.

The Special

One of Casella’s brand names is Yendah Vale, under which they market some of their alternative varietals. The 2002 Yendah Vale Sangiovese is described in the 2005 James Halliday Wine Companion as a particularly good example of this variety. In fact, he gave it 90 points. Huon Hooke and Ralph Kyte Powell in the Penguin Good Australian Wine Guide were equally impressed. They say it is moderately priced and fair value at $17.50 per bottle. Well we can do much better than that.

You can have this wonderful drop at an amazing $179.90 per dozen. That’s just $15.00 per bottle for one of the best sangioveses in Australia! But there’s more! Our suppliers are currently are running a 2-dozens-for-the-price-of-one special. Make that just $7.50 a bottle.

How long will it last? I dunno! But my advice is to get in quick!

To access this deal visit http://www.vinodiversity.com/YendahValeSangiovese and sign up for the email specials.

Note: You will need to sign up for the email newsletter to get this special. While you are there check out some of the other specials.

Please forward this email on to any friends who may be interested. If this has been forwarded to you then get your own copy by visiting http://www.vinodiversity.com
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